Before you invest in branding, it’s critical to know whether your name, logo, or slogan is legally available. Our free trademark search tool helps you quickly check if your brand name is already filed with the U.S. Patent and Trademark Office (USPTO).
This guide will show you how to:
Use the free trademark search tool
Read and interpret your search results
Spot potential conflicts before you commit to a name
Step 1: Understand What You’re Searching For
A trademark is a legally protected word, phrase, symbol, or design that identifies your product or service. If someone else already owns a similar mark in your industry, using it could put your business at risk.
What can be trademarked?
Brand names (e.g., Apple®)
Slogans/taglines (e.g., “Just Do It®”)
Logos and symbols (e.g., the Nike Swoosh®)
Why search first?
Avoid legal conflicts and rebranding costs
Protect your marketing investment
Increase your chances of successful registration
Step 2: Use the Free Trademark Search Tool
Start your search with our Free Trademark Search Tool:
Enter your brand name (or logo description)
Select your industry/category if available
Run the search and get instant results from the USPTO database
Our tool scans for:
Exact matches – Names already registered
Close matches – Names that could be considered legally “confusingly similar”
Step 3: Review and Understand Your Results
When your results appear, here’s how to interpret them:
Exact Match Found
Someone else has already registered your name. Using it may risk infringement.Similar Names Found
Even small variations (like “Kwik Klean” vs. “Quick Clean”) can block registration.No Matches Found
Good news! Your name may be available, but a Premium Trademark Report is recommended to confirm safety.
Step 4: Spot Potential Conflicts Early
Trademark law considers likelihood of confusion. This means:
Similar names in the same industry can be a problem
Names that sound alike or look alike may conflict
Waiting to check until after launch can result in costly rebranding or legal action
Step 5: Take the Next Step Toward Protection
After your free search:
Want a deeper check?
Order a Premium Trademark Report to search common law uses, web domains, and international databases.Ready to register?
Let our attorneys handle the filing to maximize your chances of approval.
💡 Remember: Trademark protection starts with a smart search.
Additional Trademark Basics
How long does registration take?
Typically 3–6 months, but longer if there are objections
How long does a trademark last?
Indefinitely, with continued use and periodic renewals
What if someone infringes on my trademark?
You may take action through cease & desist letters or legal enforcement